SUMMARY

Highly motivated individual with strong sense of ownership looking for opportunities where I can apply my skills and experience to meet company objectives. With a “can-do” attitude and a modest 3 years of experience developing web sites for small business, I work well in a fast-paced environment that is goal-oriented and deliverables driven.

Experience estimating, chartering and planning efforts for new projects; providing technical and functional expertise, including project management, leadership, tools, skills and knowledge of current industry concepts. Have the ability to transform technical information into concepts, procedures, and tasks. Possess a technical background that enables me to easily interact with developers and a demonstrated ability to deliver high-quality sites with measurable results.

Technical Skills

• Solid understanding of web technologies, current web standards and practices
• Knowledge with cross-browser compatible CSS, HTML/XHTML programming
• Understand CSS-driven layouts
• Experience developing e-commerce driven websites
• Experience developing sites using ASP.net, PHP, MySQL and MsSQL
• Experience working with JavaScript, Flash
• Experience with cross platform integration tools
• Experience with keyword analysis
• Proven track record with organic search engine optimization
• Ability to create and convert design specifications into a functional front end design
• Knowledge of open source CMS tools (i.e., Word Press)
• Develop Word Press sites including Word Press e-commerce sites
• Develop social and community networking connectivity

Responsibilities

• Build and drive traffic to company websites
• Manage search engine infrastructure for various web properties
• Monitor and tune performance of sites for the various natural search engines
• Implement and test strategies to increase conversion rates across web properties.
• Increase customer acquisition and loyalty through online marketing channels including website properties, SEO/ SEM, email, social media
• Test creative online copy to improve search effectiveness and conversion
• Develop and maintain micro sites across market segments, online channels and verticals to increase demand and awareness
• Implement and manage strategies for all social media
• Monitor search engine trends and best practices
• E-commerce ordering processing
• Create and optimize website copy, on-page elements, Meta tags, etc. to support websites and racking metrics.
• Optimize the structure, URL format, and filenames of existing and new website sections
• Create website traffic, ranking, and conversion reports for clients

Personal Skills

• Excellent time management, problem solving and communication skills
• Excellent verbal, interpersonal and written communication skills
• Work well in a fast-paced, goal-oriented environment
• Attention to detail and aesthetics
• Ability to rapidly learn new technologies
• Ability to work on multiple projects and complete on time and within budget

Site Development / SEO Specialist

• Develop new sites online content and services for small business owners (including Word Press and ecommerce sites)
• Implement SEO/SMO techniques to build Web traffic and generate repeat usage
• Create and change HTML code
• Create IIS and data sources for developers on development and production servers.
• Create and post original content for Web sites where required.
• Create and maintain a consistent Web site architectural structure.
• Create and maintain an archive for Web site templates and images
• Create and maintain reference archives for older versions of Web sites and its contents
• Administration of Web sites, content management application, and design tools
• Manage multiple client websites, updating and posting document and text changes
• Manage small-scale web related projects from idea to implementation
• Update Web pages to ensure site accuracy and currency
• Review Web site content for relevance and timeliness
• Perform quality checks to diagnose and troubleshoot problems with existing Web applications and sites including broken links (e.g., internal and external), typographical errors and formatting inconsistencies